How To Use Video For Lead Generation
The Primary way you generate leads using videos is to put the most engaging content on your landing pages. Teaser videos appear to be the way to go when using a direct approach to video lead generation.
Once the lead has included his or her contact info from a video landing page, and is receiving emails from you featuring custom videos, then the next contact point will be using retargeting video ads across social media in order to maintain the top-of-mind awareness for your brand. Using the insights that you gained from measuring the videos performance, you can create retargeting ads that will send viewers back to your brand.
Do not forget, though, that you need to tailor your video content to fit on each specific platform in order to get the maximum number of leads out of it. Now that you know what makes for good video content that leads, here are a few types of videos that you can use to achieve the best results.
Explainer video
Teaser video Ad
Testimonial video
Brand marketing video.
Live action video Ad.
Corporate mix style video.
Vertical Reels.
Gif emailers/Motion poster.
If you are not using videos as a part of your lead-generation tactics, you are missing a major opportunity to build powerful content that will translate directly into more leads for your company. With all of the time and energy that goes into creating video, it makes sense that you should maximize its potential for generating leads. This means you have this massive ability to get multiple leads from sharing your videos across social media. Promote your content on social media, get them engaged with your videos, then use that as a way to get leads.
Share a link to your site, and your audience on YouTube is a step closer to becoming a lead. Even better, increase click-throughs further by embedding GIFs from your videos into follow-up email campaigns, so they will stand out and get noticed by leads. Stand out to leads by creating and including compelling GIFs of your videos in your follow-up email campaigns, which has been proven to boost conversions up to 103%. With all the above in mind, it is clear just how powerful videos can be to boost your email engagement and drive your lead-generation efforts.
While video marketing strategies can take shape with a variety of different video formats, they are all excellent at gathering leads and nurturing them through your marketing funnel. Thinking outside the “top-of-the-funnel” applications of video, and more focused on how video can collect leads, will make video marketing a more worthy investment for your business.
A robust video marketing strategy centered on this content can help to increase brand visibility, broaden reach, build greater confidence in your company, and give you greater opportunities to generate B2B,B2C OR D2C leads.
We all know how helpful including videos in your landing pages or email campaigns can be to increase your conversion rates, but there are also optimizations that you can make for the videos themselves, which can give you an advantage when marketing. Implementing even one of these 8 video marketing tactics could help boost lead generation and begin improving sales conversions immediately.
Integrating videos into email campaigns and whatsapp marketing or sharing can be a game-changer for your lead generation efforts. Fortunately, lead generation through videos has become an easy, lightweight approach to digital marketing today. Use video marketing to increase your conversions, and make sure you build your landing page around the video after the click, so you can get the most leads.
An alternative way to use videos to boost conversions on your landing pages is to integrate your lead generation form right into your videos, by engagement through social media post feedback. Once you have the leads contact information and added them into your sales funnel or marketing pipeline, you will want to include videos into your lead nurturing efforts. You can even look at which videos specifically convert prospects into leads in order to optimize marketing campaigns and give sales insights on which specific prospects are interested. By looking at each of these different metrics, you get a broad understanding of where your videos are performing and how they are producing leads. To drive leads over the finish line with your videos, be sure you are focused on tracking KPIs, learning as much about your viewers as possible, and diversifying your video content.
If you are offering a premium or longer-form piece of content, gatelining your video with a contact form directly at the beginning is a great way to drive leads. Instead of just relying on CTAs to increase your following or site traffic, marketers should use an in-video contact form to collect lead-specific information.
Brand videos are also a great way to build trust with consumers, so you may increase your chances of viewers giving you leads. Creating a brand video, or an explainer video, that introduces yourself and your services, and then advertising that with video ads on social media platforms that are where your prospects gather online, is a good way to build awareness and start to get new leads. For instance, if you are looking to reach small-business owners, running video ads on LinkedIn or Facebook will be a perfect spot to reach out to and attract more potential leads.
It is that link back to your site that is your lead generation engine in a video: You have created a compelling video convincing viewers they want your product or service, and in the middle of that video, or at the end, you are giving them a chance to click directly through to your landing page and learn more, or to purchase. That is why creating behind-the-scenes videos introducing your team and showing off your working environment, and enticing them, will be an awesome way to gather lots of leads.