It’s just a format ..
In today’s fast-paced digital landscape, platforms such as Instagram, YouTube, LinkedIn, and Facebook have not only transformed the way we communicate but have also given rise to an incredibly popular new trend: social media reels, shorts, or videos etc, terms that vary by platform but share a common purpose.
Despite the growing buzz and excitement surrounding this feature, it is crucial to clarify a prevalent misconception that has taken root in discussions about social media content: a social media reel is not, as many might assume, a distinct category of video marketing. Instead, it should be understood primarily as a vertical format characterized by its vertical orientation. It’s simply a format—a vertical Full HD format. When the horizontal Full HD format is turned upside down, it’s generally called a “reel”. When the camera is turned 90 degrees, the content becomes a reel.
Whether the layout is presented in a horizontal format, which is often favored for cinematic experiences, or in a vertical format, the actual surface area utilized for displaying content remains exactly same. This fundamental truth highlights an important consideration: despite the differing orientations that may appeal to various audiences or platforms, the production costs associated with creating video content do not diminish. Consequently, it cannot be accurately labeled as an inexpensive medium for video production or marketing. Thus, while the format may change to suit specific viewing preferences or trends, the financial implications of producing engaging video content remain significant and should be carefully weighed by marketers and producers alike.
It employs the same level of effort, resources, and intricate technical processes as those required for producing the horizontal HD format. This means that, just like the traditional methods used in crafting Full HD visuals, the reel approach demands the same meticulous attention to detail and a deep understanding of the underlying technologies involved. By harnessing these familiar techniques, it not only ensures consistency in quality but also allows for a seamless integration into existing web platforms.
Clients or stakeholders who are seeking paid video marketing services specifically through reels should not be viewed as belonging to a distinct category that justifies a reduced pricing structure. Reels demand the same unique blend of creativity, technical expertise, and strategic planning to produce content that resonates with viewers and stands out in an increasingly crowded digital landscape as the horizontal HD format. By categorizing these reels into a lower-priced segment, we risk undermining the quality and potential impact of their marketing efforts. It is crucial to recognize that investing in high-quality video content whether horizontal or vertical ,can yield significant returns.
Since web platforms’ upload criteria for shorts or reels is 60 seconds, it’s best to create a promo edit of the main content into parts. Consumers are more likely to interact with short-form videos that quickly capture their attention. We need to understand that both formats can make the same impact; however, the vertical format is better suited for capturing quick attention and engaging the audience in less time.
As a leading video marketing agency, we understand that every brand has unique requirements and target audiences that dictate the most effective way to present their message. This is why we empower our clients with the flexibility to choose the format that best suits their specific video marketing needs—be it vertical, horizontal, or even a creative combination of both. By offering this versatile approach, we ensure that our clients can maximize their reach and engagement across various platforms while catering to diverse viewer preferences.